DataDirect was launched in 2005, and since then AACSB International has expanded the variety of surveys offered and has gone global. This year’s Business School Questionnaire (BSQ) has collected responses from 799 business schools, 280 of those outside of the U.S. DataDirect grants access to data on business schools’ institutional characteristics, budgets, faculty, students, and salaries, among others, for schools that participate in the questionnaires. At our recent EMEA Annual Conference in Madrid, we dedicated a session to demonstrating how business schools can use these data for evidence-driven solutions and strategic decision-making in their institutions. Session facilitators Chris Wert, from ISC Paris, and Wilfred Mijnhardt, from Rotterdam School of Management (RSM), shared their experiences using data from AACSB International’s surveys for their schools’ needs.
Wert dedicated a part of the session to using DataDirect for accreditation questions, faculty salary negotiations, and finding new collaborations. Completing the BSQ is obligatory for accredited schools, and its results provide a wide range of data points on business school characteristics, which is necessary for benchmarking during the accreditation process, said Wert. With the help of the BSQ, schools are able to find and compare themselves with their peers. Salary Survey, on the other hand, is helpful during the new faculty recruitment process and allows benchmarking against other business schools’ faculty and administrator salaries for compensation negotiations. Wert mentioned his experience in working with collaborations data, too: “I use the Collaboration Survey, and it is a very good survey. I think it is very important for European schools, even more so than for the Northern American schools, because here the European schools are much more focused on Erasmus, on double degrees, etc. There is a fair amount of good data.”
Mijnhardt shared his experience as a policy director using BSQ data on doctoral programs across AACSB member schools. He used multiple data sources to create a complex dataset to address his areas of interest. Pulling information on PhD enrollments, degrees conferred, and absolute and relative sizes of doctoral programs across a number of European schools enabled RSM to better analyze the current positioning of its school against others. This data helped RSM not only better evaluate the work currently done by the school but also better market the school’s programs. A school is able to compare itself against others and identify its unique characteristics that can be used for promotion of the school among potential students, partners, and donors. Mijnhardt underlined “how valuable AACSB data are if you want to move towards a more analytic perspective and more evidence-based policy support in your school.”
Surveys offered through DataDirect open numerous opportunities for seeking new partnerships, benchmarking against other schools in the areas of students enrollment, faculty numbers, range of programs offered, and faculty and administrator salaries. Frances Bowen from Queen Mary University of London mentioned during the session, “We don’t have an MBA program. It is very interesting to look at the schools and to see MBA versus specialized master’s programs across the schools in the market. Data coupled with professional intuition and judgment can be very helpful here.”
To be able to enjoy all of the benefits of AACSB DataDirect for data-driven solutions at your business school, participate in our currently open surveys or request to have a past survey unlocked for you. To learn more about other ways you can use data from DataDirect, please see our Data Case Guide. To learn more about how to use the system, please refer to our online tutorials or contact us with any questions at firstname.lastname@example.org.